Universal Music Group has announced their latest collaborative venture, bringing the rock band to mobile gaming for the first time.

License Global

March 2, 2021

2 Min Read

Created ahead of the 29-date European tour in 2022, the new play-along rhythm game "Queen: Rock Tour" marks the band's first arrival on to the mobile gaming scene, celebrates its 50th anniversary since completing its official line-up with bassist John Deacon and brings the brand to new touchpoints for music fans. 

Filled with live music, official track archives and curated by experts, "Queen: Rock Tour" lets players complete guitar riffs, execute drum solos and tap tiles to "be a lockdown rockstar."

The official archives also include iconic tracks such as "We Are The Champions" and "Bohemian Rhapsody" and the band's wardrobe from across the years. 

"Our ambition was to push the boundaries of music and gaming with a fun and rewarding experience that would put players in Queen's shoes at pivotal points in their career and make them perform in real-time Queen's live music unlike ever before," says Cedric Ratajczak, creative director, Gameloft. "The creative challenge was to modernize the traditional rhythm-game genre with innovative and mobile-friendly twists inheriting from hyper-casual gaming, and with a unique and happy visual style that offers a timeless look to the band, appealing to the new generation of players. We devoted enormous attention to the details of Queen's history, authenticity and artistry to craft a fitting tribute to one of the most significant bands in rock history and aim at setting new standards for how band-focused music games could be executed on mobile today." 

"Today, Queen is globally recognized as one of the most iconic and important bands in history," says Andrew Kronfeld, executive vice president, marketing, Universal Music Group. "Decades after their first live shows together and following on from the huge worldwide box office success of the Bohemian Rhapsody biopic, their popularity continues to grow every year. We hope the launch of Rock Tour will introduce their inimitable rock legacy and catalog to a new generation of fans through this unique new gaming experience." 

"We are excited to partner with Queen, UMG, and Gameloft to let Queen fans experience the band's legendary music in a new way," adds Ken Bunt, president, Disney Music Group. 

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