As part of the deal, Redibra will manage the groups licensing efforts in Brazil. Redibra will bring the group closer to its Brazilian fans by offering exclusive and official Now United products and apparel that reflect the spirit and values of the brand.
Now United was created by Simon Fuller, creator of “American Idol.” The group includes 15 singers and dancers, each representing a different country. The group has developed an immersive and interactive relationship with fans. Now United’s official social media pages and the individual profiles of its members add up to more than 80 million followers and subscribers. Brazilian member Any Gabrielly has more than seven million fans across Instagram and TikTok.
The group has found sustained success in Brazil. Now United held four concerts across the country in 2019 with tickets selling out in less than 24 hours. The group also won the Fandom do Ano at the2019 Meus Premios Nick Brasil Awards.
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