Pop Group Now United Signs with Redibra

The international pop group teams with Redibra for licensing deals in Brazil.

License Global

June 22, 2020

1 Min Read
Now United.png

International pop group Now United has signed with Brazilian licensing agency Redibra.

As part of the deal, Redibra will manage the groups licensing efforts in Brazil. Redibra will bring the group closer to its Brazilian fans by offering exclusive and official Now United products and apparel that reflect the spirit and values of the brand.  

Now United was created by Simon Fuller, creator of “American Idol.” The group includes 15 singers and dancers, each representing a different country. The group has developed an immersive and interactive relationship with fans. Now United’s official social media pages and the individual profiles of its members add up to more than 80 million followers and subscribers. Brazilian member Any Gabrielly has more than seven million fans across Instagram and TikTok.   

The group has found sustained success in Brazil. Now United held four concerts across the country in 2019 with tickets selling out in less than 24 hours. The group also won the Fandom do Ano at the 2019 Meus Premios Nick Brasil Awards.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like