License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Pop Group Now United Signs with Redibra

Now United.png
The international pop group teams with Redibra for licensing deals in Brazil.

International pop group Now United has signed with Brazilian licensing agency Redibra.

As part of the deal, Redibra will manage the groups licensing efforts in Brazil. Redibra will bring the group closer to its Brazilian fans by offering exclusive and official Now United products and apparel that reflect the spirit and values of the brand.  

Now United was created by Simon Fuller, creator of “American Idol.” The group includes 15 singers and dancers, each representing a different country. The group has developed an immersive and interactive relationship with fans. Now United’s official social media pages and the individual profiles of its members add up to more than 80 million followers and subscribers. Brazilian member Any Gabrielly has more than seven million fans across Instagram and TikTok.   

The group has found sustained success in Brazil. Now United held four concerts across the country in 2019 with tickets selling out in less than 24 hours. The group also won the Fandom do Ano at the 2019 Meus Premios Nick Brasil Awards.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.