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October 20, 2023
Bravado has announced the launch of a T-shirt collaboration between The Rolling Stones and fashion designer Paul Smith to mark the launch of the band’s first studio album in 18 years, ‘Hackney Diamonds.’
As a longtime friend and supporter of band members Mick Jagger, Keith Richards and Ronnie Wood, Paul Smith was asked to design exclusive vinyl album artwork, which features on the t-shirt collection. The Rolling Stones x Paul Smith exclusive vinyl design references the album’s title – itself a nod to East End slang for broken glass – with a photoprint rendering of smashed glass.
Incorporating the band’s signature color – red – the vinyl sleeve also utilizes Smith’s distinctive handwriting for the band name and tracklist. The vinyl itself features a sticker with a reworking of The Rolling Stone’s iconic tongue logo with Paul’s well-known Signature Stripe.
To complement the release of the vinyl, Paul Smith has also designed a selection of collectible 100% organic cotton tees featuring the exclusive vinyl print as well as a version with a print of the reinterpreted Signature Stripe tongue logo front and center.
Rolling Stones x Paul Smith 'Hackney Diamond' album print t-shirt.
“I consider it an incredible honor to work with Mick, Keith and Ronnie on this exciting collaboration. As a brand, we’ve always had a close relationship with the music business, and I count The Rolling Stones as one of my all-time musical heroes,” says Smith. “As well as being a fan, I’m also lucky enough to be able to call the band friends. It goes without saying that ‘Hackney Diamonds’ is a phenomenal album with a fearless spirit. For this launch, I wanted to create something that stayed true to the vision that the band set out – with a few subtle Paul Smith ‘twists,’ as we call them.”
Related:Making Hits in Music Licensing
The vinyl was released at the official album launch in London on Oct. 20.
In the latest issue of License Global, we spoke with Damian Treece, senior licensing manager, and Keith Taperell, vice president, global brand partnerships and energy marketing, both of Bravado, about the current trends in music licensing and the importance of authenticity.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
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