New Mötley Crüe Collabs Ahead of ‘Höllywood Takeöver’

Exclusive partnerships planned during the band’s week of shows in Hollywood, Calif.

License Global, Content Editor

October 4, 2024

3 Min Read
Prince Street Pizza x Mötley Crüe, Global Merchandising Services
Prince Street Pizza x Mötley CrüeGlobal Merchandising Services

Ahead of Mötley Crüe’s three-night string of exclusive sold-out club shows in October at legendary Hollywood venues, The Roxy, Troubadour and Whisky a Go Go, Global Merchandising Services (Global), an award-winning music, celebrity and lifestyle merchandising company that represents the iconic rock band, has announced a roster of new collaborations to launch during the “Höllywood Takeöver” event.

Represent, Prince Street Pizza, Rainbow Bar & Grill and Hot Topic are among the brands to launch exclusive drops beginning Oct. 5 to coincide with the three Mötley Crüe shows on Oct. 7, 9 and 11. Mötley Crüe has also launched the Mötley Crüe Giveback Initiative, a moniker under which the band will partner with nonprofit organizations near and dear to their hearts moving forward. The first organization to benefit from the initiative is Covenant House, which supports young people experiencing homelessness. Fans can place bids for the band’s one-of-one stage-played instruments and rare collectibles from the “Höllywood Takeöver” shows at an auction benefitting Covenant House.

“The reception to our ‘Höllywood Takeöver’ has been phenomenal, and Global Merchandising has created new opportunities for our fans with these LA-centric collaborations that extend the experience beyond the clubs,” says Mötley Crüe in a joint statement. “We are also excited to kick off the Mötley Crüe Giveback Initiative and are aiming to raise $250K before the end of this year for Covenant House, an organization near and dear to our hearts.”

Related:‘Music Merchandise is more than Just a Product’

“‘The Höllywood Takeöver’ is a once in a lifetime intimate opportunity for Mötley Crüe fans, and we are thrilled to work with the band and all of our partners involved to celebrate this unique occasion by offering exclusive, limited-edition products and local venue experiences,” says Lisa Streff, senior vice president, licensing and brand development, North America, Global.

In honor of Mötley Crüe’s “Höllywood Takeöver,” Prince Street Pizza will be offering a custom four-slice combo called The Mötley Crüe Combo at all eight Los Angeles locations: West Hollywood, Hollywood Arby’s Drive Thru, Pasadena, Studio City, DTLA, Venice, Malibu and Costa Mesa. Each member of Mötley Crüe selected their favorite Prince St. Pizza Sicilian slice: (Vince Neil), Spicy Spring (Tommy Lee), The Naughty Pie (Nikki Sixx) and Vegan Cheese with Green Peppers (John 5). Customers can mix and match these slices to create their own personalized Mötley Crüe Combo. Each combo will be served in a custom-designed box. 

“We’re so excited to be part of this legendary collaboration honoring Mötley Crüe’s return to the Sunset Strip,” says Lawrence Longo, chief executive officer, Prince Street Pizza. “They were one of my favorite bands growing up and such an iconic staple of The Strip. I can't wait for everyone to try their favorite slices.”

The Rainbow Bar & Grill will feature a Mötley Crüe pop-up store with exclusive, band-curated merchandise, including a co-branded tee and pint glass (Mötley x Rainbow). The glass can also be purchased for a nominal upcharge with the purchase of signature cocktails inspired by the band, including the “Dr. Feelgood” RX, “Kickstart my Heart” – Tini, Sticky Sweet, “S.O.S.” and signature mocktail, “Without You.”

An array of apparel partners will also participate in the event with Represent launching a limited-edition T-shirt, available exclusively at its Los Angeles store. Specialty retailer, Hot Topic, will offer a limited-edition Mötley Crüe tee available at its Ovation Hollywood store and online.

Mötley Crüe has also announced “The Las Vegas Residency” at Dolby Live at Park MGM, their third Vegas residency and first one since pioneering the Las Vegas rock residency over a decade ago. Running March 28 through April 19, 2025, an exclusive residency pre-sale for Mötley Crüe's S.I.N. Club members. General ticket sale is set to begin Friday, Oct. 11 at 10 a.m. PST. For tickets and more information, visit Motley.com.

Mötley Crüe celebrate the 35th anniversary of No. 1 Billboard Top 200 and 6x Platinum landmark album, “Dr. Feelgood,” with a limited-edition box set, available for pre-order now and out everywhere Nov. 22.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like