MTV has announced that it has signed a talent deal and consumer products partnership with global performing artist, Johnny Orlando.
Under this agreement, MTV will work with Orlando to develop multiplatform initiatives that span across consumer products, music and live events. MTV is currently working on a comprehensive strategy for the artist, which includes musical performances on-air, across digital platforms and appearances in MTV programming and tentpole events.
“As an eight-year-old kid, I remember watching endless hours of music videos on MTV,” says Orlando. “I could have only dreamt of one day entering into a partnership with this iconic brand. Their recognition and support represents a huge vote of confidence in me as an artist. Getting the opportunity to work with the amazing team behind the brand has exceeded my wildest dreams. I’m grateful to know that they believe in my talents and I’m looking forward to creating some cool stuff for all of you.”
Plans are also underway for an exclusive line of cross-category consumer products with merchandise that will range from fashion and accessories, to publishing, social expressions, home decor, and much more. Products will be developed in collaboration with Orlando and will reflect his personal style, interests and passions.
“We are so excited to work with Johnny Orlando and extend his connection with fans through consumer products,” says Pam Kaufman, president, global consumer products, ViacomCBS, which owns MTV. “He is an incredible musician and these products will resonate with his audience all over the world.”