Lucky Brand Hosts Streaming Concert

The denim brand is setting out to save live music.
License Global

May 20, 2021


Lucky Brand, a retailer of denim and apparel, presents Less Noise, More Music, an exclusive virtual concert streamed from Pioneertown at Pappy + Harriet's, a National Independent Venue Association venue.

Premiering on Lucky Brand's YouTube and Facebook channels and on LiveXLive on May 22 at 4 p.m. PST/ 7 p.m. EST, “Less Noise, More Music” will be hosted by Tastemaker and Actor, Rachel Faulkner and will feature performances by artists including Goody Grace, Blu DeTiger and Ritt Momney. Sponsors include Fender, HyperX, KOE, MVMT, Perfect Hydration, Rolling Stone, and Snack Pop.

“For many of us, attending concerts has created some of our best memories,” says Alexandra Taylor, senior vice president, marketing, Authentic Brands Group, owner of Lucky Brand. “Less Noise, More Music supports an industry that has been greatly impacted by the COVID-19 pandemic while putting on a spotlight on up-and-coming artists.”

The event will amplify NIVA's #SaveOurStages movement, which provides relief for independent

venues shuttered by the pandemic. #SaveOurStages aims to support a transparent, competitive marketplace serving a diverse and inclusive community of artists, fans, and industry workers. From now until May 23, customers can enter to win prizes. One winner will get the chance to receive an artist signed concert tee, Lucky Brand x Fender guitar, a $2500 Visa Gift Card, and a $500 Lucky Brand Gift Card by RSVPing to the event or entering on Lucky Brands's social media channels.

For additional information and to RSVP to the event, visit

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