Content creator, YouTube streamer, voice actress and musician LilyPichu hosted her first in-person concert in collaboration with singer, songwriter and producer TJ Brown. The sold-out event, “Comfi Beats,” was held at Candela La Brea on the evening of Aug. 12. Fans had access to photo opportunities, food, drinks and guest appearances from former professional “League of Legends” player Scarra and more. Lily’s exclusive concert apparel can be purchased at the venue and is now available on comfibeats.com. 

Powered by exclusive brand development firm Warren James, “Comfi Beats” included live projection mapping throughout the venue and a photo wall designed to emulate the album artwork from Lily’s single, “Dreamy Night." All guests received a box of desserts filled with Lily’s favorite treats and were able to shop Lily’s concert merchandise and apparel from Warren James, including hoodies and t-shirts, during the event.