to create an exclusive new collection of clothing and merchandise. The range offers a selection of looks for fans. All the products are available from three key Selfridges stores: London, Manchester Exchange Square and Manchester Trafford Center.
The Liam Gallagher x Selfridges collaboration includes Gallagher’s personally designed clothing for Nigel Cabourn, as well as upcycled jackets from Barbour, a collection with C.P. Company, sunglasses from Finlay, a smock from Sage Nation and a parka, anorak and bucket hat from Snow Peak.
The campaign also presented an opportunity for a new wave of fashion designers. A competition was held for students at the Manchester Fashion Institute at Manchester Metropolitan University to have their own original graphic designs printed onto garments which will be sold as part of the collection. The winners were Niamh and Aoife Dobson, who developed a design based upon a collage of their own CD-themed
The partnership was driven by the licensing and retail team from Warner Music’s WMX.
“Liam is not only a legendary artist and frontman but he is also a fashion and cultural icon,” says Sophie Bishop, director, retail merchandise A&R, WMX. “This collaboration brings together Liam’s unique style with world-class brands and celebrates his incredible new album and upcoming Knebworth shows. Liam also wanted to highlight and showcase up and coming creatives which led to us partnering with Manchester Metropolitan University. Through the competition we hope to inspire and give a platform to the next generation of fashion designers.”
“This collection is an iconic way to celebrate the unquestionable impact Liam has had on British style,” says Bosse Myhr, director, menswear and womenswear, Selfridges. “Liam’s direct involvement with the brands in both designing and curating product is a true point of difference and the inclusion of graphics that have been designed by young Manchester talent is a great reference to Liam’s roots. The exclusive package from Nigel Cabourn is a standout, a true celebration of British fashion and culture.”
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