KISS Continues to Celebrate Milestone

Bravado and Pophouse have celebrated 50 years of KISS with several special releases and look ahead to a new era of projects.

License Global, Content Editor

May 22, 2024

1 Min Read
KISS, Bravado
BravadoKISS

In April, Pophouse, a global entertainment and music company announced the acquisition of the KISS music catalogue, brand name, likeness and trademarks. In a groundbreaking partnership, Pophouse will work closely with KISS to develop a number of tentpole projects including a biopic, an avatar show, fan-first partnerships and a KISS themed experience. Pophouse will further develop and amplify the KISS legacy worldwide by preserving their iconic music, enigmatic personas and expressive imagery for generations to come. 

Starting in 2024, Bravado will commemorate KISS’ 50th anniversary of their certified gold album “Hotter than Hell” with a brand new “Hotter than Hell'' rum in partnership with Brands for Fans. For the first time, reputable collectibles brand Weta Workshop will be entering the music realm with KISS figurines, the first of the four-figure set will be available for pre-order starting May 23, offering fans a new category of KISS memorabilia, building on the band’s NYC takeover in December to celebrate the band finals shows ever at New York City’s iconic Madison Square Garden, which included a light show at the historic Empire State, partnerships and a Pop-up store.

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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