Cannabis licensing of legendary pop culture icons continue with the announcement that Jerry Garcia’s family has worked with Holistic Industries to develop a cannabis brand based on the late singer-songwriter.

The Grateful Dead leader will be memorialized with a series of cannabis products, which will release in 2020. Products will be sold by Holistic Industries in California, Maryland, Massachusetts, Michigan, Pennsylvania and Washington, D.C. 

“We chose Holistic Industries because as true fans, we knew they would honor Jerry's legacy," says Trixie Garcia, Jerry Garcia’s daughter. "Their values are rooted in a family business and they have a track record operating and creating cannabis brands across the country.”

Trixie announced the collaboration at a Garcia tribute concert in New York. The deal sees Garcia join other music artists who have recently walked the same path including Bob Marley, Jimi Hendrix, Jack Herer and Peter Tosh.

 “In addition to being true fans, our shared values, proven track record as an operator and our ability to scale across multiple states were some of the reasons Trixie and the Jerry Garcia Family chose Holistic,” adds Josh Genderson. chief executive officer, Holistic Industries.

Garcia’s family runs an online store filled with Garcia-themed merch called garciafamilyprovisions.com. In addition to the new cannabis license, Garcia products already on the market includes apparel, accessories, sustainable gear, posters and more.