Introducing The Who @52: A New London Pop-Up
To mark the 50th anniversary of their Tommy LP as well as their return to Wembley Stadium after 40 years, The Who has partnered with Soho Music Month to bring a limited-edition pop-up shop to 52 Brewer Street, London, U.K.
The pop-up will take place June 14-15 in the heart of Soho, inviting fans to an exhibition of rare memorabilia as well as official merchandise including exclusive limited-edition runs of Pinball Wizard 7-inch vinyl records and signed The Who’s Tommy Orchestral live albums.
Fans will also be invited to take part in the Pinball Wizard challenge on a full-size retro Tommy pinball machine to add another dimension of retail experience to the pop-up.
The pop-up will arrive following The Who’s return to Wembley Stadium. They will lead the concert, which will include Eddie Vedder, Imelda May and the Kaiser Chiefs.
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