The deal was brokered by Sony Thread Shop, the North American licensing agent for The Beatles.
The special-edition collection features three Little Playmate coolers designed with the artwork from the film, including the “Yellow Submarine” Little Playmate, “All You Need Is Love” Little Playmate and Blue Meanies Little Playmate.
“It’s been a dream fulfilled for Igloo to team up with not only one of the most iconic bands of all time, but also with one of the most revolutionary animated films of all time,” says Brian Garofalow, chief marketing officer, Igloo. “We’re really excited to provide all Beatles fans with fun Playmates featuring their favorite ‘Yellow Submarine’ scenes that they can take on their own voyages on land or at sea.”
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