Ice Cream Gets Super Fresh with Hip Hop Icons Collab

Urban Legends, the re-issued hip-hop vinyl and boxset company, has linked with Mikey Likes It, a pop-culture-inspired ice cream shop for frozen treats inspired by music group Eric B. and Rakim.

License Global

August 2, 2018

1 Min Read

Urban Legends, the re-issued hip-hop vinyl and boxset company, has linked with Mikey Likes It, a pop-culture-inspired ice cream shop for frozen treats inspired by music group Eric B. and Rakim.

The collaboration includes a blueberry ice cream with golden and chocolate sandwich cookie piece that celebrates Urban Legend’s newest release, Eric B & Rakim: The Complete Collection. Customers can also purchase a waffle version of the dessert for a chance to win a box set.

To further celebrate the occasion, Urban Legends has taken over the Mikey Likes It locations in New York’s Harlem and East Village neighborhoods through August and introduced a flavor of the month.

The frozen dessert will be available through Aug. 30, while Mikey’s Lower East Side location will offer co-branded t-shirts.

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