Urban Legends, the re-issued hip-hop vinyl and boxset company, has linked with Mikey Likes It, a pop-culture-inspired ice cream shop for frozen treats inspired by music group Eric B. and Rakim.
August 2, 2018
Urban Legends, the re-issued hip-hop vinyl and boxset company, has linked with Mikey Likes It, a pop-culture-inspired ice cream shop for frozen treats inspired by music group Eric B. and Rakim.
The collaboration includes a blueberry ice cream with golden and chocolate sandwich cookie piece that celebrates Urban Legend’s newest release, Eric B & Rakim: The Complete Collection. Customers can also purchase a waffle version of the dessert for a chance to win a box set.
To further celebrate the occasion, Urban Legends has taken over the Mikey Likes It locations in New York’s Harlem and East Village neighborhoods through August and introduced a flavor of the month.
The frozen dessert will be available through Aug. 30, while Mikey’s Lower East Side location will offer co-branded t-shirts.
About the Author(s)
You May Also Like