Hitsville, USA: Carhartt Makes Music with Motown

Coinciding with the 60th anniversary of Motown Records, Carhartt has announced a new limited-edition fashion capsule inspired by the iconic music label.
License Global

November 13, 2019

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Coinciding with the 60th anniversary of Motown Records, Carhartt has announced a new limited-edition fashion capsule inspired by the iconic music label.

The collection sees Carhartt celebrate the label with 13 unique apparel and accessories items based on Motown’s archive and back-catalog. Products in the collection include: 

  • a sateen bomber and rolled beanie inspired by Marvin Gaye’s “Let’s Get It On;”
    • a snake pit shirt inspired by the basement recording studio made famous by Motown records;
      • a series of graphic t-shirts and hoodies that pay tribute to Motown’s multiple sub-labels; and
        • a graphic t-shirt based on the 1970 album A Pocket Full of Miracles by Smokey Robinson and the Miracles.

          In addition to the capsule launch, a Carhartt WIP Radio show will see DJ Moodymann spinning his favorite Motown classics for the rest of November. Carhartt also held a Motown event at the Museum of Contemporary Art in Detroit, Michigan with a live performance from Martha Reeves and the Vandellas, as well as the first showing of “Showing Up, Showing Out,” the final installation of a three-part documentary series in partnership with Dazed and NTS.

          Motown x Carhartt WIP is available now at Carhartt WIP stores, carhartt-wip.com and select retailers worldwide.

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