Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
November 13, 2019
Coinciding with the 60th anniversary of Motown Records, Carhartt has announced a new limited-edition fashion capsule inspired by the iconic music label.
The collection sees Carhartt celebrate the label with 13 unique apparel and accessories items based on Motown’s archive and back-catalog. Products in the collection include:
a sateen bomber and rolled beanie inspired by Marvin Gaye’s “Let’s Get It On;”
a snake pit shirt inspired by the basement recording studio made famous by Motown records;
a series of graphic t-shirts and hoodies that pay tribute to Motown’s multiple sub-labels; and
a graphic t-shirt based on the 1970 album A Pocket Full of Miracles by Smokey Robinson and the Miracles.
In addition to the capsule launch, a Carhartt WIP Radio show will see DJ Moodymann spinning his favorite Motown classics for the rest of November. Carhartt also held a Motown event at the Museum of Contemporary Art in Detroit, Michigan with a live performance from Martha Reeves and the Vandellas, as well as the first showing of “Showing Up, Showing Out,” the final installation of a three-part documentary series in partnership with Dazed and NTS.
Motown x Carhartt WIP is available now at Carhartt WIP stores, carhartt-wip.com and select retailers worldwide.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like