Epic Rights Partners with the Luther Vandross Estate

Epic Rights will own the global retail program for the artist.

License Global

February 13, 2023

2 Min Read
Bravado x Epic Rights logos.
Bravado x Epic Rights logos. Universal Music Group

In advance of multiple anniversary celebrations next year, the estate of Luther Vandross has tapped Epic Rights, part of Universal Music Group’s merchandise and brand management company, Bravado, as the global merchandise management agency to develop a new multi-category worldwide retail and e-commerce program for the singer. The arrangement will see a roster of new licensing partners signed to create branded merchandise and other elements to continue Luther Vandross’ legacy. 

Vandross was an American singer, songwriter and record producer. Beginning his career with performances on “Amateur Night” at the Apollo Theater in New York City, Luther Vandross went on to sing background for several famous artists including David Bowie, Bette Midler and Stevie Wonder. In 1981, Vandross released his solo debut album, “Never Too Much,” which propelled him to stardom and lead to eleven consecutive platinum albums, winning eight Grammy Awards, nine American Music Awards, four Soul Train Awards and three NAACP Awards. Over his three-plus decade career, he sold over 40 million albums worldwide and produced records for Aretha Franklin, Diana Ross and Dionne Warwick. 

The estate will continue celebrating Vandross’ legacy with multiple milestones this year, including the 20th anniversary of both his “Dance With My Father album” and “Live at Radio City Music Hall” (Luther’s final live performances), along with other activations including the launch of the Luther Vandross Foundation, remix collaborations, re-release for his debut group Luther which included the albums “Luther” and “This Close To You.” 

Related:Bravado and The Webster Celebrate Elton John

Epic Rights has signed agreements with new licensing partners including Recycled Karma, American Classics and Goodie Two Sleeves to develop apparel and accessories across multiple channels of distribution.  

“Luther Vandross is an icon and legend; we are thrilled to be representing such an incredible artist,” says Lisa Streff, senior vice president, global licensing, Epic Rights. “In conjunction with the Luther Vandross Estate we are confident we will be developing authentic merchandise for the Luther Vandross fans around the globe.” 

“The Estate of Luther Vandross is excited to reconnect Luther’s iconic voice and image with his worldwide fanbase through the style and moments that complemented his 30-year career,” says David Gottlieb, artist manager, Luther Vandross Estate. “Luther Vandross songs were always on one topic – love. With new merchandise across the spectrum, Epic Rights can empower the Luther Vandross fan to return that love in what they wear and share.” 

Related:The Beatles Return North American Merchandising Rights to Bravado

About the Author(s)

License Global

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