Epic Rights Named Worldwide Licensing Agent for New Kids on the Block

Company will develop a global retail merchandise program for the group.

June 13, 2022

New Kids on the Block.Epic Rights

On the heels of their latest release and North American Mixtape Tour, legendary multi-platinum pop artists, New Kids on the Block (NKOTB), have appointed

Epic Rights

as their global licensing agent to develop a global merchandise program worldwide.

To coincide with the tour and multiple initiatives, starting in 2022 through 2024, Epic Rights will develop a robust licensing program for the band across multiple categories, including apparel, footwear, accessories, gaming, spirits, home décor, collectibles and more. Initial product launch for some categories will hit retail shelves for holiday 2022.

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“New Kids on the Block is one of the most successful pop boy bands of all time with multiple #1 hits and legions of fans just as eager to engage with them today as when they first started,” says Lisa Streff, senior vice president, global licensing, Epic Rights. “With the Mixtape 2022 tour starting in May, a cruise in October and other initiatives in the works, we have endless opportunities to create

a distinctive line of merchandise that represents the band, featuring retro nostalgia from the ’80s and ’90s as well as products that speak to who they are today.  We are so excited to add New Kids on the Block to our roster of amazing artists.”

“We can’t wait to get back on the road this summer and perform for our fans, old and new,” says Danny Wood, member, NKOTB. “With all of the exciting plans we have coming, we wanted to create a unique, fresh, and memorable product line, and Epic Rights is the premiere agency for artists who want to develop merchandise lines that speak to their fans.  We are thrilled to begin the process with Lisa and the team to bring all of our ideas to life!”