
July 5, 2019

The partnership will see IMG work to establish a Dolly Parton lifestyle brand that will include various items in the fashion, jewelry, homeware and accessories verticals. IMG’s deal with Parton will cover territories around the globe.
“I am excited to be working with IMG on a global scale to give my fans products that they will cherish for years to come,” says Parton. “You might even see my mug on a mug!"
Parton has previously worked with Global Merchandising Services and Black White Orange Brands to uncover
licensing deals in India.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.