Grammy-Award winning singer/songwriter Dolly Parton has appointed IMG as her first exclusive global licensing representative.

The partnership will see IMG work to establish a Dolly Parton lifestyle brand that will include various items in the fashion, jewelry, homeware and accessories verticals. IMG’s deal with Parton will cover territories around the globe.

“I am excited to be working with IMG on a global scale to give my fans products that they will cherish for years to come,” says Parton. “You might even see my mug on a mug!"

Parton has previously worked with Global Merchandising Services and Black White Orange Brands to uncover licensing deals in India.