Brew of Ages: Def Leppard Plugs into Beer Category

British rock-band Def Leppard has teamed up with Elysian Brewing Company for Def Leppard Pale, a new beer inspired by the music and imagery of the group.
License Global

May 17, 2018

Brew of Ages: Def Leppard Plugs into Beer Category

Epic Rights, the global retail branding agent for Def Leppard, brokered the deal. 

The release of the pale ale coincides with the brand’s co-headlining tour which kicks off May 21 and runs through October 7. The beer selection will be available at most stops along the band’s tour as well as bars and restaurants near each concert venue.

Def Leppard Pale is set to be released May 23. The band will gauge the success of the line before exploring wider distribution.

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