July 29, 2019
Bravado has announced the launch of a limited-edition line of merchandise inspired by the Rolling Stones.
The items will make their debut at a pop-up at Bergdorf Goodman in New York, NY before traveling with the band during the second half of their “No Filter” tour. Pieces will also be available in Maxfield stores in Los Angeles, Calif., during the group’s California leg of the journey.
Brands such as Cactus Plant Flea Market and Chrome Hearts will be joining the collaboration, according to The Hollywood Reporter. Apparel and accessories in the capsule will include t-shirts, sweaters and jewelry inspired by the band. Robbie Owens-Russo, global vice president and creative director, Bravado, also told THR that Stones front man Mick Jagger worked closely on the collection.
“I work personally with Mick and band management and the whole team,” says Owen-Russo. “And Mick signs off on everything–whether it be the tour line or collaborations. The band wants to see everything. Every color-way. Everything. It’s refreshing, actually, to have him so involved. We’ll work on everything, get a presentation to him, and then he’ll sign off.”
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