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Bravado Launches Face Mask Initiative to Aid Music Community

Sales from Bravado’s music-inspired face masks will go to MusiCares in the U.S. and Help Musicians in the U.K.

Universal Music Group’s merchandise and brand management company, Bravado, has announced it will sell a line of face masks with 100 percent of proceeds going to charitable partners in the music space. 

Bravado’s We’ve Got You Covered e-commerce site offers fans reusable cloth face masks inspired by some of UMG’s leading musical acts. The face masks include the logos of artists such as The Rolling Stones, Tupac Shakur and Billie Eilish. Each mask costs $15 with all proceeds from sales going to MusiCares in the U.S. and Help Musicians in the U.K.

“I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time,” says Mat Vlasic, chief executive officer, Bravado. “This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe.” 

Bravado’s initiative is part of a three-part program that supports UMG employees, the music community and critical community service providers. The program started by offering free face masks to all UMG employees and frontline workers responding to the pandemic across the U.S.

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