Sponsored By

Bravado Launches Face Mask Initiative to Aid Music Community

Sales from Bravado’s music-inspired face masks will go to MusiCares in the U.S. and Help Musicians in the U.K.

License Global

April 27, 2020

1 Min Read
RSmask_master (1).png

Universal Music Group’s merchandise and brand management company, Bravado, has announced it will sell a line of face masks with 100 percent of proceeds going to charitable partners in the music space. 

Bravado’s We’ve Got You Covered e-commerce site offers fans reusable cloth face masks inspired by some of UMG’s leading musical acts. The face masks include the logos of artists such as The Rolling Stones, Tupac Shakur and Billie Eilish. Each mask costs $15 with all proceeds from sales going to MusiCares in the U.S. and Help Musicians in the U.K.

“I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time,” says Mat Vlasic, chief executive officer, Bravado. “This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe.” 

Bravado’s initiative is part of a three-part program that supports UMG employees, the music community and critical community service providers. The program started by offering free face masks to all UMG employees and frontline workers responding to the pandemic across the U.S.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like