Bravado Announces New Leadership Structure

New appointments include Keith Taperell as VP of licensing at Bravado.

License Global

June 20, 2024

1 Min Read
Bravado logo
Bravado logoBravado

Universal Music Group’s (UMG’s) merchandise and brand management company, Bravado, has announced new leadership appointments to help support the company’s roster of artists and brands.  

The new structure includes the hiring of Colin McIntosh as chief financial officer as well as the promotions of Ashley Fogerty, who now oversees business affairs; Bill Ashton, who is now senior vice president, commerce; Brian Schechter, who now oversees brand management; Keith Taperell, who now oversees licensing and Stacie Swanson, who now holds the newly created role of vice president, artist strategy.  

“Over the past couple of years, we have worked to create an organization that better serves the needs of our global roster,” says Matt Young, president, Bravado. “Helping artists connect with fans around the world will always be our driving force, and I'm excited to announce this new leadership, who will ensure that artists’ visions are brought to life.” 

Along with Fogerty, Ashton, Swanson and Schechter, the following executives will report to Young: 

  • Alyssa Tobias has been promoted to senior vice president, head of creative services  

  • Colin McIntosh has been named chief financial officer 

  • David Boyne is now managing director of Bravado U.K.  

  • Rachel Redfearn is now senior vice president U.K., A&R, brand management and label liaison 

Briana Farrell has been promoted to vice president of U.S. retail. She and Taperell will report to Ashton.  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like