Bob Marley Family Expands Licensing Portfolio with Fragrance

The Bob Marley Family has announced a multiyear licensing agreement with American fragrance company, Michael Malul. The fragrances will launch in early 2025. 

There will be six debut fragrances – a collection of men’s and women’s fragrances that will be available in 100-milliliter bottles. The Love-inspired fragrances will be warm, romantic and intimate; Peace will be fresh, herbal and calming and the Unity fragrances will be fruity and bright. 

Because of Marley’s Jamaican roots, the perfumers took inspiration from his homeland, including notes indigenous to or sourced from the island. Customers will find Jamaican notes in the collection, from mango, pineapple and star apple to basil, hibiscus and cinnamon. 

“It’s exciting to share my family’s legacy through fragrance,” says Cedella Marley, chief executive officer, Bob Marley group of companies, Grammy-winning singer, author, designer and Marley’s daughter. “We aimed to capture the warmth and joy that remind us of Jamaica, of home. Each scent evokes a unique emotion – from the calm of peace to the brightness of the sun, featuring island notes like mango, basil, hibiscus and cinnamon. It’s a true celebration of our roots, a love letter to our story. I can’t wait to share them with the world.”

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“Bob Marley’s messages of love, peace and unity are all feelings that are easily evoked through scent,” says Hanan Malul, chief executive officer, Michael Malul. “Warm musks and spices mimic the passion of falling in love, fresh plants and flowers conjure up feelings of calm and bright fruits invigorate us in the same way as feeding off the energy of our friends, families and communities. The connection between Bob Marley’s legacy and fragrance was clear to our team and we can’t wait to bring it to consumers next year.” Upon launch, the fragrances will be available on the Michael Malul website, Amazon and major retailers across the U.S. More information about the collection will be available soon.