Ball Corporation, provider of sustainable aluminum cans, cups and bottles, has announced it will be a key partner in helping rock band Coldplay advance its commitment to making the Music of The Spheres World Tour as environmentally beneficial as possible.  

Ball will provide its infinitely recyclable Ball aluminum cup to Coldplay's venues across the U.S. and select venues internationally – helping to reduce waste and strengthen refill and recycling. For Coldplay's tour, fans will enjoy beverages from reusable aluminum cups which are expected to help replace millions of single-use plastic cups. 

"Ball is committed to helping artists, venues and fans minimize the significant impact entertainment has on the environment by strengthening in-venue recycling and providing innovative and infinitely recyclable aluminum cans, cups and bottles – a sustainable alternative to the millions of plastic cups that are disposed of every year," says Dan Fisher, president, chief executive officer, Ball Corporation. "We're excited to continue these efforts in partnership with Coldplay and support their mission to inspire a culture of eco-friendly music tours while bringing fans an environmentally friendly way to enjoy their favorite beverages and enjoying a great concert." 

Kicking off May 6 in Dallas, Texas, Coldplay's tour is accompanied by a comprehensive set of sustainability initiatives, with fans invited to dance on kinetic floors that generate energy to power the show and pedal electricity-generating bikes that help to cut overall mainstream electricity usage. They will also now be able to play a role in cutting waste through refillable and infinitely recyclable Ball aluminum cups.  

"Partnering with Ball has been an essential component of our efforts to minimize waste and maximize recycling wherever we perform," says Coldplay in a joint statement. "We're really happy to offer fans a truly sustainable option for their beverages in the shape of infinitely recyclable Ball aluminum cups." 

Ball aluminum cups are made with 90% recycled content – the highest rate of any beverage packaging in its category.  

An aluminum cup inspired by Coldplay's Music of The Sphere's tour will be available at venues throughout the tour. The cups are lightweight, sturdy, cool to the touch and provide an elevated, economically valuable drinking experience. For fans who want to enjoy the cups at home, they are available on Amazon and at more than 30,000 retailers in all 50 states.