Ariana Grande Breaks Free with New Fragrance

Singer Ariana Grande has partnered with Luxe Brands for a new fragrance.

Ariana Grande Cloud features a blend of lavender blossom, juicy pear, crème de coconut, creamy woods and more.  The unique bottle design was inspired by nature, clouds and Grande’s spirit. The perfume comes in a holographic pixel carton, a nod to the digital world.

 "Each of Ariana's fragrances continues to surpass expectations, simply defying the trajectory of celebrity fragrances,” says Joel Ronkin, chief executive officer, Luxe Brands. “This is a true testament to her ability to connect with her fans and her incredible passion for delivering a superior fragrance for them. We are incredibly honored to partner once again with such an influential and aspirational artist and look forward to continued success with the launch of Cloud.”

Ariana Grande Cloud will hit shelves this fall, exclusively at Ulta Beauty in the U.S. and Drug Mart in Canada.