Arch Enemy, Bravado Germany Partner for Pan-European Merchandise Deal

The heavy metal band has a new merch deal with Bravado.
License Global

June 24, 2021

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Heavy metal band Arch Enemy and Bravado, Universal Music Group’s merchandise company, have announced a partnership encompassing the design and distribution of band merchandise across Europe.

“I am stoked to be working with a company with such focus on customer care, high-quality, certified, organic garments and fair-trade standards,” Angela Gossow, owner, Kult Management, which manages the band. “It was time to step up the game whilst staying true to our DIY policy of creating artwork designs and picking selected merchandise items ourselves. We are control freaks, yet happy to benefit from the large-scale professional infrastructure and support of Bravado Europe. Especially in times like these, we appreciate the support and constructive cooperation with the Bravado team. Thank you all for being a part of our journey for 25 years now. We are here to stay!”

The band will work with the merchandise heavyweight on stylized items and eco-friendly policies in relation to Arch Enemy’s entire merchandise

busines for Europe, including tour, online and retail.

"We are proud to have Arch Enemy on our roster; they have such an extraordinary legacy,” says Michael Hahn, general manager, Bravado Germany. “We look forward to creating a range that is truly authentic, something they and their fans can cherish.”

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