Dancing “alien holograms” star in the popular rock band’s latest vid.

License Global

May 13, 2021

1 Min Read
ColdplayAMGI.png

AMGI Animation has announced a collaboration with rock band Coldplay starting with multiple launches of their new music video, “Higher Power.”

The video features animated “dancing alien holograms” produced by AMGI Studios in a collab with Coldplay and Ambiguous Dance Company from South Korea.

“We’re honored to be working with Coldplay in the premieres of their new music video,” says Colin Brady, chief creative officer, AMGI. “We were able to successfully create breakthrough, dynamic, animated holographic imagery for the cast of dancing aliens who have now been seen by many millions of viewers around the world. Best of all, the song is joyful, catchy and lifts the spirit during these difficult times. We’re grateful to be a part of it.”

“Higher Power” debuted from the International Space Station on YouTube and has generated more than twelve million views across Coldplay social media channels. The video was featured on “Good Morning America” in the U.S.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like