This summer marks the 20th anniversary of the comedy film, “Wet Hot American Summer.” To celebrate, Licensing 360, Rusted Wave and the film’s producers have partnered with Mondo and Bioworld to create collectible merchandise.
“We are pleased to offer fans this ‘Wet Hot American Summer’ collection,” says Paul Beck, senior manager brand management and acquisition, Bioworld. “This is well overdue for fans, so we think they will leap at the opportunity to collect the pieces.”
“With these anniversary pieces, our goal is to showcase the iconic scenes, phrases and moments of the film that fans remember deeply and want to own through merchandise,” says Stephanie Kupperman, founder, Licensing 360.
Bioworld will develop a full collection of “Wet Hot American Summer” merchandise including T-shirts, hats, jackets, lounge pants, bags and water bottles. The collection will initially be available on Dumbgood.com, a direct-to-consumer site blending streetwear and pop-culture that is a part of Bioworld’s consumer engagement model.
“‘Wet Hot American Summer’ is an iconic film with an unbelievably stacked cast, so to celebrate its anniversary, we wanted to give fans a fun, high-energy poster that reminds them of not only the Camp Firewood shenanigans, but maybe even of their own summer camp experiences,” says Eric Garza, creative director, Mondo. “Artist J.J. Harrison delivered on all fronts.”