Warner Bros. Discovery Unveils Merch Ahead of ‘Beetlejuice Beetlejuice’

In celebration of the long-awaited sequel to Tim Burton’s award-winning original “Beetlejuice,” Warner Bros. Discovery Global Consumer Products (WBDGCP) has launched its “Beetlejuice Beetlejuice” product collection. With high-end fashions and retailer collaborations, the collection will celebrate this fall’s film, which will be released only in theaters and IMAX on Sept. 6 nationwide and internationally beginning Sept. 4. New items will continue to drop throughout the film’s release. 

“Beetlejuice is more than just an iconic character; he's a timeless symbol of mischief, charm and unbridled creativity,” says Robert Oberschelp, head, global consumer products, Warner Bros. Discovery. “And who could forget his black and white striped suit? As we eagerly anticipate the release of the new film, ‘Beetlejuice Beetlejuice,’ there was a lot to draw inspiration from. Each item celebrates Beetlejuice's irreverent spirit and the cult phenomenon the character embodies, inviting fans around the globe to immerse themselves into the eccentric world of Beetlejuice like never before.”

Saks will launch its “Beetlejuice Beetlejuice” partnership on Tuesday, Aug. 20, including a merchandise collection on Sakes.com and a digital campaign. The “Beetlejuice Beetlejuice” merchandise collection features products inspired by the film across various categories, including a unique ready-to-wear apparel capsule from Rodarte and a jewelry collection from Fabergé, the latter of which is designed in partnership with Tim Burton and Oscar-winning “Beetlejuice Beetlejuice” costume designer, Colleen Atwood.

Related:Beetlejuice Beetlejuice: The Afterlife Experience is Coming to Los Angeles

Beetlejuice

Primark has announced a new collection launching Aug. 26 in collaboration with Atwood, which captures the essence of the gothic aesthetic with black and white stripes, moody lace and dark tones. Target will offer a “Beetlejuice Beetlejuice” collection for juniors and kids, available in stores and online Aug. 21, inspired by the film’s angsty teenager, Astrid, and her Northanger Prep school style. Highlights include the Northanger crest blazer adorned with patches and matching pleated skort. Forever 21 will reveal its exclusive co-branded fashion collection with over 40 new apparel items and accessories for women, men and kids. The limited-edition Beetlejuice x Forever 21 collection is available to shop beginning Sept. 5 on Forever21.com, the mobile app and at select Forever 21 retail locations.

Dolls Kill presents a new collection of accessories and apparel available Sept. 4 at Dollskill.com. Cakeworthy is kicking off its Halloween season with the release of a “Beetlejuice Beetlejuice” collection Aug. 30, featuring 10 new pieces, including Cakeworthy classics like its staple flannels and graphic and an array of street and loungewear, all with nods to the new film. On Aug. 9, Hot Topic releases looks directly inspired by the film, including hoodies, trendy cardigans, dresses and more.

WB Shop’s “Beetlejuice Beetlejuice” collection, featuring apparel, home goods, office goods, accessories, stickers and more – is available now. Additional products inspired by the film will drop later in August and throughout the fall. 

Diff Eyewear’s “Beetlejuice Beetlejuice” sunglasses are coming Aug. 27. Loungefly will offer a new collection inspired by the new film, including a mini backpack, crossbody bag and wallet. HEYDUDE’s limited-edition black and white striped shoes (with glow-in-the-dark beetle designs) will launch Aug. 23. 
Coming Aug. 8, a “Beetlejuice Beetlejuice” x Glamnetic collection features five salon-quality press-on nail sets with limited-edition designs and one brush-on nail glue. NYX Professional Makeup will offer a limited-edition collection featuring Sandworm Swirls Butter Glosses, Beetlejuice Pinstripe Duo Liners, an Afterlife Passport Cheek Palette, Dead Cold Reusable Undereye Patches, Beetlejuice Shrinker Makeup Sponge + Travel Case among more, available Aug. 21 at Nyxcosmetics.com. The SPLAT “Beetlejuice Beetlejuice” hair dye collection offers vibrant colors inspired by the characters and spooky aesthetics. It will be available later this month at Amazon, Target, Walgreens, CVS, HEB, Albertson’s and Kroger.

Taylor Joelle’s new “Beetlejuice Beetlejuice” collection is launching Aug. 21, with three tutu dresses inspired by Beetlejuice, Astrid and Lydia, and two Beetlejuice tees. “Beetlejuice Beetlejuice”-inspired high-quality bamboo children’s essentials from Bums & Roses are coming this fall.

Licensed costumes for all ages will be available from Party City, Rubies and Spirit Halloween this fall. Rubies launched a new kids’ Astrid School Uniform and “Beetlejuice Beetlejuice” Halloween costumes exclusively at Target. Gemmy’s new Airblown Inflatable of Beetlejuice and the Shrinkers is now available at Target and other specialty retailers. In September, Michaels will offer “Beetlejuice Beetlejuice” DIY classes at participating locations. 

The new Funko collection pays homage to the new film with new Pop! figures inspired by Beetlejuice, Lydia Deetz, Astrid, Bob and Delores, available for presale. McFarlane Toys will present limited-edition 6-inch posed figures this holiday season. NECA’s new collectibles will include prop replicas, figurines and more. There will also be a “Beetlejuice Beetlejuice”-themed UNO card game, where players try to match colors and numbers, available at Walmart starting Aug. 17 in-store and online. Premium playing cards by theory11 will be available in September.
Jazwares introduces “Beetlejuice Beetlejuice” Squishmallows available in-store at Walmart or through preorder at Amazon.

MGA Entertainment! will introduce Ultra Rare “Beetlejuice Beetlejuice” Miniverse Make It Mini this Halloween season, including a mini Sandworm and replica of “The Handbook for the Recently Deceased.”

Keebler is celebrating “Beetlejuice Beetlejuice” with a limited-edition Dark Chocolate & Vanilla Fudge Stripes cookies that mimic Beetlejuice’s iconic suit.  

Warner Bros. Discovery Global Themed Entertainment and Fever are bringing the world of Tim Burton’s film to life with the new BEETLEJUICE BEETLEJUICE: The Afterlife Experience, opening Friday, Aug. 23 at Los Angeles’s Ovation Hollywood.

Watch: "Beetlejuice Beetlejuice" official trailer