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Warner Bros. Discovery Launches ‘The Flash’ Merch Collection

Global partners head to retail with new products in honor of the Scarlet Speedster’s first standalone feature film.

Jane Neal

April 17, 2023

4 Min Read
The Flash blanket
"The Flash" blanketWarner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products (WBDGCP) and DC have announced new global merchandise – with products ranging from toys and collectibles to apparel, footwear, home goods and more – inspired by Warner Bros. Pictures’ “The Flash.”

Warner Bros. Discovery’s DC Shop will also debut a host of exclusives for fans before they race to theaters this summer when the film releases in North America on June 16 and internationally beginning June 14.

“DC’s The Flash starring in his first-ever feature film calls for a robust collection that celebrates a once-in-a-lifetime event: The Flash, Batman and Supergirl appearing in the same live-action film,” says Pam Lifford, president, Warner Bros. Discovery Global Brands and Experiences. “Alongside renowned partners from around the world, we’ve developed a cross-category line that commemorates this multiverse-breaking adventure.”

Toys, plush and collectibles will be marketed by Mattel, Spin Master, Just Play, McFarlane Toys, Funko Pop! and others. There are offerings in the kids’ fashion, costumes and accessories arena from Accessory Innovations, Bioworld, Rubies, BoxLunch and Warner Bros. Discovery’s own DC Shop.

The Flash figure, Funko Pop!

"The Flash" figure, Funko Pop!

Coming in June, PUMA will release products designed by BAIT with a new take on PUMA’s RS-X shoe inspired by the Fastest Man Alive. Additional details will be announced soon.

Jewelry from Salesone includes a variety of items paying tribute to The Flash’s signature lightning bolt emblem. A GameStop and EB Games exclusive box set, featuring a pin inspired by The Flash’s lightning bolt chest plate and a ring that hides the speedster’s costume.

The home goods segment is represented with drinkware, blankets, kitchen items and décor from brands including Trevco, Monogram, Hallmark, Trend Setters, MightyPrint and Trends International.

The Flash Christmas tree ornament, Hallmark

"The Flash" Christmas tree ornament, Hallmark

“The Flash: The Official Visual Companion: The Scarlet Speedster from Page to Screen,” from Insight Editions, features images, behind-the-scenes stories and interviews.

“The Flash” licensing program extends to pan-regional and local deals across Europe, the Middle East and Africa with all key categories.

The gifting category is led by Pyramid International with a range of posters, mugs and stationery, plus Paladone for novelty gifts and hydration products and Abysse (France) with a diverse range that includes computer accessories and peripherals. Online interior and Scandinavian design specialist, Desenio, launches a selection of posters while Montegrappa has luxury collectibles.

Fashion licensees include Pu (GAS) for footwear, Park London for apparel and accessories and H&M for children’s dress up. Spreadshirt will have print-on-demand offerings and KNCO (France) is on board with a range of nine spectacle frames for kids. 

In Mexico, licensees range from Fotorama with Flash-themed backpacks to a Novelty Corp lenticular puzzle, Grupo Ruz with a line of toys and Grupo Rev with costumes inspired by the film. Carl’s Jr. Kids Meals will also feature exclusive figures of The Flash, Batman and Supergirl. Movie theater exclusives include Cinemex’s collectible glasses, and Cinépolis’ popcorn dispensers with integrated lights. Máscara de Látex, Óptima Collection, Epicland and Aurimoda will offer special apparel. Siglo XXI will launch a series of products for children and adults that can be found in department stores, including cups, thermoses and a lunch box.

In South America, license programs include fashion in Chile; toys, puzzles and games in Argentina; apparel and pert products in Peru; clothing and bedding in Ecuador along with The Flash debit and credit cards.In Colombia, Ecuador and Central America Jagi Industry hats will be available. Also in Central America, St Jack’s has released an apparel line and Blue Marble will develop paper goods.

Australian retailers, Zing Pop Culture and Kmart Australia, will be celebrating the film release with wide range of products. New Zealand Mint is offering pure silver and gold collectible coins with a collection of limited-edition legal tender coins featuring the iconic speedster, available globally online at New Zealand Mint from 16 May.

In Southeast Asia, Matahari’s T-Zone range includes teen and young adult T-shirts at its stores in Indonesia. In the Philippines, fashion apparel retailer, Petrol, has introduced tees aimed at teens and young adults. Goldwing is also creating an apparel series for sale at Robinsons, while Reinfore will make its range available through SM Retail. Vietnamese fashion footwear company, Bitis, will soon release a range of shoes for kids.

Across Japan, Shochiku is creating a line of branded accessories including key chains, stickers, pins and apparel for sale online and as in-theater concessions. More products from other partners in other categories will be announced shortly.

Watch the latest "The Flash" trailer ...

About the Author(s)

Jane Neal

Content Editor, License Global

Jane Neal is a Content Editor for License Global. Working remotely in the great state of Wisconsin, Jane specializes in retail and pop-culture trends.

She has worked extensively in the communication field as a managing editor, advertising copywriter, technical writer and journalist. She detoured for several years into academia where she taught journalism, English and humanities at the college level.

A complete Marvel nerd, she enjoys food, films, fishing, friends and family … and alliteration.

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