Warner Bros. Discovery Global Consumer Products and DC Announce ‘Shazam’ Merch

New merchandise will include clothing, toys, home goods, exclusive games and more.

License Global

February 22, 2023

2 Min Read
Rubies Shazam costume.
Rubies Shazam costume.Warner Bros. Discovery Global Consumer Products

In celebration of “Shazam! Fury of the Gods,” Warner Bros. Discovery Global Consumer Products and DC have revealed a global collection of new merchandise including toys and collectibles, apparel, homeware, publishing and exclusive games from Warner Bros. Games inspired by the action adventure aimed at the whole family. Arriving in theaters from Warner Bros. Pictures internationally beginning March 15 and in North America on March 17, New Line Cinema’s “Shazam! Fury of the Gods” continues the story of teenager, Billy Batson, who, upon reciting the magic word “SHAZAM!,” is transformed into his adult Super Hero alter ego. The new merchandise includes products from global partners, McFarlane, Spin Master and Funko. 

Film-inspired merchandise includes: 

• McFarlane’s 7-inch articulated Shazam Action Figure with up to 22 moving parts available at major retailers and at Warner Bros. Discovery’s DC Shop 

Spin Master’s Shazam 12-inch Action Figure with 11 points of articulation and highly detailed movie styling complete with a real cloth cape. The figure is available now at Target, Amazon and Walmart 

Funko’s collection introducing new Pop! figures of Shazam, Super Hero Eugene, Super Hero Mary, Hespera, Super Hero Freddy, Anthea, Kalypso, Unicorn, Super Hero Darla and Super Hero Pedro and new Pop! Keychain collectibles of Shazam and Super Hero Freddy available at DC Shop and retailers nationwide 

• Warner Bros. Discovery’s own DC Shop has developed a range of exclusive apparel utilizing graphics and logos from the film and a selection of Shazam merchandise, featuring products by Funko and McFarlane 

• Specialty retailer, Hot Topic, will unveil an exclusive fashion collection in select stores nationwide and online beginning Feb. 24 along with collectibles, accessories and more 

Rubies has an officially licensed Shazam child costume available now at Amazon and HalloweenCostumes.com 

Trevco’s home collection includes a blanket emblazoned with Shazam and coordinated drinkware available at Amazon. 

• Trend Setters has home décor and collectible drinkware, Knexagon Wood Prints containing a set of artwork from the film for desktops or a collage on walls, MightyPrint Wall Art prints, a variety of Morphing Mugs Heat-Sensitive Mugs which appear dark at room temperature and reveal artwork when holding hot liquid available online at Film Cells 

Trends International posters and framed prints with a variety of framing and mounting options are available on ShopTrends.com 

In Europe, the Middle East and Africa, signed partners include Pyramid International for posters and gifting, Bandai for characterized soft plush toys and Akedo Footwear for Shazam-inspired footwear. On Amazon, consumers will be able to shop exclusive designs from partners, Brand In and Trevco, across a range of apparel including graphic tees, sweatshirts and vests. E-Cell is also collaborating with Warner Bros. Discovery Global Consumer Products to produce a range of mobile phone accessories, while Desenio will extend its DC offerings with a selection of iconic Shazam posters. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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