New merchandise announced ahead of release of “Shazam! Fury of the Gods” includes comics, games, action figures and apparel.

License Global

March 2, 2023

3 Min Read
"Shazam"Warner Bros. Discovery

Last week, License Global reported Warner Bros. Discovery Global Consumer Products (WBDGCP) and DC revealed a collection of new merchandise in celebration of the upcoming release of “Shazam! Fury of the Gods.” Arriving in theaters from Warner Bros. Pictures internationally, beginning March 15 and in North America on March 17, New Line Cinema’s “Shazam! Fury of the Gods” continues the story of teenager, Billy Batson, who, upon reciting the magic word “SHAZAM!,” is transformed into his adult Super Hero alter ego. 

Actor, Zachary Levi, and members of the cast join comics writers for the release of “Shazam! Fury of the Gods Special: Shazamily Matters,” a one-shot anthology from DC on sale at participating comic book shops and digital retailers. The 96-page giant features a story from Zachary Levi and includes tales from several of the film’s stars. Adam Brody, Ross Butler, D.J. Cotrona, Grace Caroline Currey and Faithe Herman author adventures spotlighting their characters in the film, with help from some of the most recognized storytellers in comics including Colleen Doran, Josh Trujillo, Tim Seeley, Scott Kolins and others. The book will include contributions from film director, David F. Sandberg, and writer, Henry Gayden, with art from Freddie E. Williams II, Andrew Drilon, Scott Kolins and others. Fan-favorite artists, Jim Lee, Alex Sinclair and Scott Williams, will provide the main cover, with variant covers by Mayo “Sen” Naito, Logan Faerber and Stephen Byrne, plus a photo variant cover featuring the Shazam! family in full costume.  

Related:Films from the DC Universe Launch ‘DC in Concert’ Series Featuring Film Scores Performed Live

Warner Bros. Games will introduce Wizard Shazam as a premium character in the “DC Legends” mobile game. During March, players can participate in a Team Siege event to earn fragments of Wizard Shazam for a chance to unlock the character. 

Warner Bros. Games and NetherRealm Studios will also add a new Legendary Shazam Hero to the roster of “Injustice 2 Mobile” in March, inspired by the Super Hero’s appearance in the new film. Featuring a movie set based on his abilities from the film, the powerful character can attack opponents with crushing Lightning Strikes and call on his super-powered family to help win the fight. 

In Mexico, Spin Master’s 12-inch Shazam action figure will be sold exclusively at Wal-Mart. Beginning in March, Cinemex theaters will offer fans a collectible glass with purchase. New apparel from Máscara de Látex and Epicland in Mexico will include T-shirts and sweatshirts in stores and online.

In Brazil, Spin Master’s 12-inch Shazam figure will be available at retailers, Ciatoy, PBKids and RiHappy. Online shoppers can purchase the collectible on Amazon, Mercado Livre and Superlegal. Carrefour, Lojas Americanas and Pão de Açúcar will offer a “Shazam! Fury of Gods” chocolate egg in time for Easter. FanLAB will feature customizable T-shirts and Brazil’s official DC Store will have home décor and apparel for fans. Jandaia has developed notebooks designed for students. 

Across Asia, retailers and suppliers in the home and apparel space have partnered with WBDGCP on more film-inspired designs and products. In Thailand, fans can purchase cushions, blankets and travel pillows from Ocean Toys, available in March. In the Philippines, Goldwing, apparel supplier of large-scale retailers, has created a line of T-shirts showcasing Shazam and his “Shazamily.” The Souled Store, an India fashion apparel partner, is also readying a line of branded tees available from March. 

In Australia, Zing Pop Culture’s Zing Exclusive “Shazam! Fury of the Gods” collection will include an exclusive backpack, apparel, wallet, collectible pins and more – online at Zing Pop Culture and in stores across Australia beginning March 7.  

A new Hallmark Keepsake ornament, styled in the red and gold colors of the DC character’s uniform will be available beginning July 15 at Hallmark Gold Crown Stores and 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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