License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

petsemetary.png

Vixen by Micheline Pitt Nabs Paramount Pictures Licensing Deal

The “Pet Semetary” collection will be the first of many film collaborations announced by Vixen.

Paramount Pictures and Los Angeles-based apparel company Vixen by Micheline Pitt have announced a licensing partnership for Stephen King’s “Pet Semetary” property.

The apparel and accessories deal which kicks off in September with an exclusive collection for the 1989 version of the film as well as the 2019 remake.

“Both collections, for 1989’s ‘Pet Semetary’ and the 2019 film, features distinct color stories pulled from the characters in them,” says Micheline Pitt, chief executive officer and designer, Vixen. “For the 1989 film, the character of Gage and his blue outfit have been used as the core color in the novelty print for the collection, and for the 2019 release, we employed the colors and stories from the film’s promotional art. I really loved the idea of making something graphic, but also quite haunting, and as a fan of the franchise I think we successfully created pieces authentic to both films, but also entirely original.”

The ‘Pet Semetary’ collaboration makes Pitt’s Vixen the first female owned horror/genre company to have ever licensed a horror property.

“We have an amazing collection of apparel and accessories inspired by both of the feature films which are based on the iconic 1983 Stephen King novel Pet Semetary,” says Pitt. “Each collection, like the films on which they are based, has its own story to tell and its own style, and as the first female owned horror/genre company to have ever licensed a horror property, we’re excited to celebrate ‘Pet Semetary’ through fashion.”

In addition to “Pet Semetary,” Vixen will soon be announcing additional film franchise collections with other studios.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish