Universal Unveils Lorax Partners

Universal Partnerships & Licensing has unveiled its consumer products and promotional partners for the 3D-CG feature release of Dr. Seuss' The Lorax March 2. Universal has signed 69 partners globally. U.S. partners include the Environmental Prot

April 6, 2018

Universal has signed 69 partners globally. U.S. partners include the Environmental Protection Agency, Seventh Generation, Whole Foods Market, HP, Mazda, Comcast, DoubleTree by Hilton, Pottery Barn Kids, Stonyfield Farms and, returning for its second partnership with Universal and Illumination Entertainment, IHOP.

International partners include Clean Up Australia, De Hortus Botanicus Amsterdam, Eko Plaza Netherlands, Greenpeace Philippines, Natural History Museum of Milan Italy, Woodland Trust U.K. and World Wildlife Fund of Italy and Poland.

Branded products hitting shelves now include science-based education materials from Scholastic and HP; a Lorax-themed printer app and widget from HP; a Lorax-themed kids menu at IHOP, as well as activity books and bookmarks available at the restaurant; branded cleaning products from Seventh Generation; and Lorax-themed packaging on Stonyfield YoKids Yogurt.

"The Lorax is a special story about making better choices and finding balance from a visionary

author who has touched the hearts and minds of millions of children and families throughout the world," says Stephanie Sperber, president, Universal Partnerships & Licensing. "We're honored to be a part of Chris Meledandri's on-screen telling of this story and thrilled to have partners with promotional programs that will help foster awareness and dialogue around Seuss' important message in the film."

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.