Universal Puts Trolls in Central Park (or at Least Close to It)

Universal Brand Development has partnered with Feld Entertainment to launch “DreamWorks Trolls the Experience,” an immersive live event in the heart of New York City.
License Global

May 1, 2018

Universal Puts Trolls in Central Park (or at Least Close to It)

Universal Brand Development has partnered with Feld Entertainment to launch “DreamWorks

Trolls the Experience,” an immersive live event in the heart of New York City.

The location-based experience will transport children and families into the world of

Trolls

through a 90-minute adventure that features social media-friendly areas and tactile experiences inspired by the film.

Experience highlights include:

  • Poppy’s Party Room, a musical journey that incorporates AR and 3D technology.
    • Hair-We-Go Salon and Barbershop, a space designed with magical mirrors and sequined walls.
      • Troll Village, which features flora and fauna.
        • A life size Caterbus.

          Additionally, Universal and Feld plan to team up for multiple large-scale and mobile pop-up experiences in the future.

          The “DreamWorks Trolls the Experience” will launch this fall in New York City on 57th street, between Broadway and 7th Avenue.

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