Universal Brand Development U.K. have announced the licensing line up for DreamWorks Animation’s “Trolls World Tour” with partners such as Hasbro, Plum Products and Difuzed.
“We are excited by the response for DreamWorks Animation’s ‘Trolls World Tour,’” says Hannah Mungo, country director, U.K. and Ireland, UBD. “The feel-good versatility of the brand means that it appeals to a wide range of licensees. We’re untapping potential in new categories and continue to build and refresh the categories that we successfully established for the first movie. There is already so much going on and so much more in the pipeline, it's fair to say that the licensing program is ready to rock!”
Hasbro will be returning to the franchise as the global master toy partner. The sequel will also see the property expand in the toy category with the launch of partnerships from LEGO Group, Ravensburger, Funko and WOW Stuff.
Posh Paws has taken the rights for official licensed plush and will work directly with UBD on the development of plush products. Halo fashion partners Difuzed and AFB will be joining new partners with the launch of high-end fashion accessories and eyewear. Soft-lines licensing Aykroyds, TDP Textiles, Cooneen, Fashion UK and Misirli will also be rolled out with the new film.
Plum Products enters licensing for the first time joining MV Sports for outdoor, and consumables. The company joins partners such as Kelloggs, Kinnerton, Finsbury Foods and Thomas Tucker.