Superpower Dogs follows six real-life working dogs and their human partners as they traverse natural disasters, protect and transform the lives of people who have special needs. Tzumi Pets will develop a range of pet accessories inspired by the feature including pet toys, travel accessories and feeding and grooming equipment.

“Extending Superpower Dogs from the screen to pet accessories was a natural next step,” says Isaac Saka, president, Tzumi Pets. “The movie features stories of working dogs, but challenges everyone to look at their pet in a new way. We are very excited to introduce this new product line that celebrates the superpower in every dog.”

News of the Tzumi Pets deals follows a string of recent animal-centric licensing agreements from CPLG. The agency recently inked a series of partners for the Felix the Cat animated brand.