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Trolls World Tour Gets New Partners

Universal Brand Development has announced new global licensees for the upcoming theatrical debut for Trolls World Tour in 2020.

Deals will see Hasbro returning as global master toy licensee. The toymaker will be joined by first-time partners the LEGO group. Also returning for the next film in the series is Just Play, TOMY, Build-A-Bear Workshop, Crayola, Disguise Costumes and KIDdesigns.

“With its irreverent humor and award-winning music, the feel-good versatility of the Trolls franchise has licensees and fans across the globe excited for more,” says Heather Oster, vice president, franchise strategy, Universal Brand Development. “Looking ahead to Trolls World Tour, we’re teaming up with major brands and licensees to create dynamic collections that are bright and bold and that inspire fans to celebrate their own unique, individual style and share their happiness 365-days-a year.”

The Trolls lifestyle program will include multi-category collections for both girls and boys. Partners include ABG Accessories, Accessory Innovations, Baby Boom Consumer Products. BBC Footwear, The Bentex Group, Centric Brands, Delta Children Products, Hybrid Apparel, Franco Manufacturing, Hallmark, Handcraft Manufacturing, Mad Engine and Zak Designs.

The robust publishing program will offer storybooks, activity books and early readers as well as novelty formats such as sound books and Busy Books. Returning North American publishing partners include Penguin Random House, Bendon, Phidal, Phoenix and Readerlink. International publishing partners include Egmont, Topps, Hachette Livre, Editorial Planeta, Centum Books, Mondadori, Panini, EDEL and Scholastic.

In the food and beverage category, key partnerships are anchored by names including General Mills, The Kraft-Heinz Company, PEZ Candy USA and Ferrara. Rounding out the program, health and beauty licensees include such marquee brands as Bayer, Centric Beauty, Colgate-Palmolive, Conair Corporation, Johnson & Johnson and The Crème Shop.

DreamWorks Animation’s Trolls World Tour lands in theaters worldwide in spring 2020. Toys and lifestyle collections will hit retail on Jan. 1, 2020.

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