The Tooth Fairy brand
answers all of kids’ questions about the Tooth Fairy, who comes to their room and is part of every family’s real life. Kids are fascinated to discover where the Tooth Fairy lives, what she looks like and where she takes their teeth. This universally beloved and established character property is poised to be the next big cinematic universe for all families and their tooth-losing kids, aged 5 to 10 years.
And the brand has more to offer. More than 28 million children have visited the Tooth Fairy digital game platforms. The interactive Tooth Fairy world is a rich, magical destination with proven
DelMorgan & Co., headquartered in Santa Monica, Calif., has been engaged to pursue a sale of the company which owns extensive intellectual property and media assets, as well as unencumbered media and merchandising rights for the Tooth Fairy brand.
“It’s rare to find an entertainment property with such a beloved, classic character and with this kind of appeal to families globally,” says Len Simonian, senior managing director, DelMorgan & Co. “With a combination of universal character recognition and appeal, a completed movie with star power, and a strong digital track record, the Tooth Fairy really is an incredible opportunity for the right company to acquire an established story and property that will never stop engaging and inspiring audiences. This may well become the next hit kids’ brand.”
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