Sponsored By

Studiocanal to License Horror Staple Hammer Films

Studiocanal will develop merchandising and licensing opportunities for the U.K. horror studio’s collection of properties that date back to the 1950s.

License Global

October 8, 2019

1 Min Read

Hammer Films has announced Studiocanal will develop merchandising and licensing opportunities for the U.K. horror studio’s collection of properties.

The deal will see Studiocanal handle sales and licensing of Hammer’s more-than-200 horror film properties in the U.K., France, Germany, Australia and New Zealand. Hammer’s extensive library goes back to the 1950s with titles including “Dracula” (1957) and “The Mummy” (1958). In 2012, the studio premiered “The Woman in Black,” starring Daniel Radcliffe. Hammer also is expected to launch its latest film, “The Lodge,” later this year.

“We’re delighted to partner with Hammer Films and add to our extensive catalog of classic films, which already has a long-standing relationship with Hammer, having collaborated on many restorations and releases,” says John Rodden, head, U.K. home entertainment & library, Studiocanal, in an interview with The Hollywood Reporter. "The Hammer name is truly iconic, and we look forward to developing the brand on a global basis."

Studiocanal previously found success with high-profile films including the “Paddington Bear” franchise and the upcoming “Around the World in 80 Days.”

Read more about:

Studiocanal

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like