Hammer Films has announced Studiocanal will develop merchandising and licensing opportunities for the U.K. horror studio’s collection of properties.
The deal will see Studiocanal handle sales and licensing of Hammer’s more-than-200 horror film properties in the U.K., France, Germany, Australia and New Zealand. Hammer’s extensive library goes back to the 1950s with titles including “Dracula” (1957) and “The Mummy” (1958). In 2012, the studio premiered “The Woman in Black,” starring Daniel Radcliffe. Hammer also is expected to launch its latest film, “The Lodge,” later this year.
“We’re delighted to partner with Hammer Films and add to our extensive catalog of classic films, which already has a long-standing relationship with Hammer, having collaborated on many restorations and releases,” says John Rodden, head, U.K. home entertainment & library, Studiocanal, in an interview with The Hollywood Reporter. "The Hammer name is truly iconic, and we look forward to developing the brand on a global basis."