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Star Wars Celebration Europe: New Products Predicted

The Star Wars universe – and product lines – are expanding. But what’s next for the brand?

McKenna Morgan

April 12, 2023

3 Min Read
A Cosplayer holds a Mandalorian Battle Damaged Helmet Accessory at day 2 of Star Wars Celebration Europe.
A Cosplayer holds a Mandalorian Battle Damaged Helmet Accessory at day 2 of Star Wars Celebration Europe.Doug Peters/PA Wire

Star Wars Celebration Europe 2023 took place at ExCeL London April 7-10. Fans had the opportunity to celebrate the franchise, with Disney and Lucasfilm revealing exclusive products, upcoming franchise installments and more.

Sneak peeks included updates on upcoming series like “Ahsoka” and season 2 of “Star Wars Visions” as well as mainstay series like “The Mandalorian” and “Andor.” Fans also got to see the final trailer of “Star Wars Jedi: Survivor,” got the scoop on the upcoming show inspired by Lando Calrissian, learned Daisy Ridley will return as Rey in upcoming Star Wars films and more.

In short, Star Wars fans got a ton of announcements on the franchise (and even adjacent news, with Harrison Ford’s “Indiana Jones” getting some love as well). The licensing industry also got its fair share of news from the event, with License Global previously reporting new Star Wars products launched including toys, action figures, books and other merchandise from Hasbro, Jazwares, Funko, Dark Horse Comics, Lucasfilm Publishing and Random House. There were also new product launches for Indiana Jones including action figurines and dioramas from the movie franchise.

With new seasons of popular Star Wars shows, the relaunch of “Return of the Jedi” in theaters and new properties being added to the Star Wars universe, additional licensing deals and product launches are expected soon. Based on these announcements, here’s what License Global predicts as upcoming launches:

’80s-Inspired Merchandise

Voice Actor James Arnold Taylor from "Star Wars: The Clone Wars" on day 2 of Star Wars Celebration Europe 2023 at ExCeL London. Photo credit : Doug Peters/PA Wire.

In addition to the re-release of “Return of the Jedi,” new properties in the Star Wars universe are getting a kick of ’80s nostalgia. “Star Wars: Skeleton Crew” is set to launch this year on Disney+. Starring Jude Law, the series follows a group of kids lost in space attempting to find their way home. When this “Goonies”-esque show hits the airwaves, in conjunction with the re-release of part of the original trilogy, it would make sense for Star Wars licensees to lean into that nostalgic mood.

Additional Star Wars Novels

The Hasbro Marketing and Design Team unveil a selection of Star Wars and Indiana Jones products, including the Black Series, The Vintage Collection, Adventure Series, and the Retro Collection on day 2 of Star Wars Celebration Europe 2023 at ExCeL London. Photo credit : Doug Peters/PA Wire.

New properties and extensions of old ones are coming at hyperspeed. Companion titles for new seasons of hit shows, newly released films and franchise extensions could come as a result. With publishing deals announced at Star Wars Celebration Europe, it’s not a stretch to expect additional titles coming to the Star Wars product line.

Relaunch of Original Action Figures

Cosplayers study Jazwares Star Wars Micro Squadron action figures launched today on day 2 of Star Wars Celebration Europe 2023 at ExCeL London. Photo credit : Doug Peters/PA Wire.

A trend seen at Star Wars Celebration Europe was the launch of a lot of toys. With the relaunch of “Return of the Jedi” in theaters, it would only make sense to do a relaunch of some original Star Wars merchandise to celebrate. The first action figures for the franchise were released in 1978 as part of a mail-away Early Bird Kit, and included characters Luke Skywalker, Princess Leia, Chewbacca and R2-D2. Kenner originally produced these figures through 1985, and there was a 10-year gap between the next release of Star Wars action figures. Hasbro started production of Star Wars figures in 1995, and Disney’s Lucasfilm and Hasbro announced the renewal of their toy partnership in early 2022. Could Hasbro reproduce the original Kenner figures? Kenner Products has been defunct since 2000, so it’s a possibility.

With a property as evergreen as Star Wars, truly anything is possible. The force is strong with these licensing deals, and more will be on the way. As Han Solo once said, “Let’s keep a little optimism here.”

About the Author(s)

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

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