New “Breaking Bad” pop-up arrives in time for the new franchise film “El Camino” on Netflix.

License Global

October 25, 2019

1 Min Read

Sony Pictures Consumer Products has announced a new pop-up experience in Los Angeles, inspired by the “Breaking Bad” franchise.

The pop-up will feature a cocktail and food menu inspired by the series and its spinoffs. Items available to fans include Heisenburger sliders, the full measure grilled cheese and loaded SAULsa nachos.

The Sony Pictures CP pop-up was developed in partnership with Saved by the Max, the designers responsible for previous pop-ups based on "Saved by the Bell" and "Good Burger." It also marks the second "Breaking Bad"-inspired pop-up to reach the U.S. A themed experience based on the series' restaurant Los Pollos Hermanos toured the country in 2017.

"We couldn't be more excited to bring the world of 'Breaking Bad' to life," says Derek Berry, operating partner, Saved by the Max, in a statement to The Hollywood Reporter. "We are always looking to further elevate the nostalgic pop-up experience into something both foodies and show fans will love. So, when the timing aligned for this to become our next concept, we saw an opportunity to cook up our most immersive experience yet."

The pop-up comes as Sony Pictures preps for the debut of "El Camino: A Breaking Bad Movie" on Oct. 11. Netflix's film will pick up where the “Breaking Bad” series finale left off. Sony Pictures CP has already announced a slate of other licensing deals for the movie with companies including USAopoly and K-Swiss.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like