April 6, 2018
The strategy for Sony Pictures Consumer Products in 2015 is to expand its brand portfolio. The plan is to continue the momentum with strong performing classics, and also introduce new properties with proven success and its built-in fan base.
One of the new properties is
inspired by the original short film by Patrick Jean that went viral in 2010, in which Earth gets invaded by iconic '80s video game characters, including Columbia Pictures' Q*bert, that wreak havoc by turning everything they touch into pixels. Directed by Chris Columbus,
will be in theaters summer 2015.
The studio will also present
, based on the Scholastic children's book series by author R.L. Stine. The book series has sold more than 400 million books worldwide. SPCP is slating the film release for 2015.
, in theaters fall 2015, is back with a fresh new take on the most familiar and beloved characters. The first
film opened at No.1 in more than 43 territories.
Fans of the TV series "Breaking Bad" are looking forward to its prequel, "Better Call Saul." Set six years before Saul Goodman (played Bob Odenkirk) became Walter White's lawyer, he's known as Jimmy McGill, a small-time lawyer searching for his destiny, and more immediately, hustling to make ends meet. Working alongside, and often against Jimmy is "fixer" Mike Erhmantraut (Jonathan Banks), a beloved character introduced in "Breaking Bad." The series will premiere in February 2015.
"We are extremely excited about 2015. Sony Pictures has a solid and well-balanced portfolio of properties offering the right product extensions to enhance consumer engagement with the fans."
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.