Sony Pictures Consumer Products has kicked off a cross-category licensing program in advance of the second season of “Cobra Kai” on YouTube.

License Global

July 5, 2019

1 Min Read

The slate of new deals includes licensees in the apparel, collectibles, costumers, home goods, beverages and publishing product categories. Official licensees for “Cobra Kai” season two include:

  • Halloween and Party City Holdings for costumes inspired by “Cobra Kai” including karate uniforms and headbands;

  • Silver Screen Bottling Company for the first-ever official “Cobra Kai” alcoholic beverage as a 12-oz.-bottled branded IPA craft beer;

  • Bioworld for “Cobra Kai” collections including apparel such as sleepwear, headwear, hosiery and accessories;

  • Active Brand Commerce, Caprice Australia and Fifth Sun for “Cobra Kai” t-shirts, sweatshirts, sweatpants, sleepwear and socks;

  • Surreal Entertainment for water bottles, stickers, duffle bags, wrist and headbands;

  • Impact Rock for notebooks, stationery, calendars, posters, wall art, key chains, rugs and mats, luggage accessories and coasters;

  • Funko for “Cobra Kai” action figures, phone accessories, backpacks, keychains, belts and buckles and hats and

  • NECA for all-new action figures inspired by “Cobra Kai” main characters.

Some “Cobra Kai” newly-licensed products will also be available exclusively at Spencer’s retail locations across the country on April 22 and via TeeSprings’ new online shop this summer.

“Cobra Kai” is a YouTube original series based on The Karate Kid film franchise. It follows a redemptive Johnny Lawrence after he reopens the Cobra Kai dojo and reignites his rivalry with Daniel LaRusso more than 30 years after the events of the first Karate Kid movie.

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License Global

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