film franchise to life through a new footwear deal with Reebok.
The new shoe offers metallic camouflage material similar to the Predator’s coat on Reebok’s iconic DMX Run 10 silhouette. Additional design elements include the Reebok vector logo that sticks out on the tongue similar to alien eyes at night; yellow mesh gusset that nods to the Predator’s non-combat outfit; inner tongues with the slogans “Over Here” and “Turn Around” printed in the being’s native language; military code inscriptions; a transparent midsole overlay that references the covert operations carried out in the film; glow-in-the-dark graphics inspired by the film’s final scene; and a “spine trophy” souvenir that hangs from the laces.
The shoe comes with custom packaging that includes heat map overlays similar to the Predator’s thermal vision, booby-trapped hidden messages and more.
The 20th Century Fox x Reebok DMX Run 10 drop is scheduled for Sept. 14 at Reebok certified retailers
is set to debut in theatres across the U.S. Sept. 14.
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