Slew of Licensees Roll In for Shrek Forever After

DreamWorks has scooped up a number of merchandise partners for Shrek Forever After, which hit U.S. theaters on Friday."We are thrilled that Shrek Forever After is prominently featured in the campaigns of such a prestigious group of industry-leading b

April 6, 2018

DreamWorks has scooped up a number of merchandise partners for

Shrek Forever After,

which hit U.S. theaters on Friday.

"We are thrilled that

Shrek Forever After

is prominently featured in the campaigns of such a prestigious group of industry-leading brands, which span retail, licensing, technology, online, social networking and packaged goods," says Anne Globe, head of worldwide marketing for DreamWorks Animation. "Our strategic partners have lent an unprecedented level of support to the final film in the Shrek series."

The latest partners include:

  • Playmates (master toy partner) for a variety of toys ranging from figures, plush, dolls and role play
    • Hasbro Games for a line of classic film-themed games and puzzles, including Shrek Operation
      • Activision video games
        • Penguin for a variety of storybooks
          • Rubies Costumes for kids' and adults' Halloween costumes
            • Sanders Art Studio, The DreamWorks Fine Art Program, for high-end collectible art with classic images from the Shrek film series
              • OPI for six limited-edition Shrek-themed nail lacquers as part of its new Brights Collection
                • McDonald's for kids' meal promotion
                  • Blue Bunny for Shrek-shaped ice cream bar treats, available this summer on all mobile ice cream trucks
                    • ConAgra Foods for film-themed prizes associated with a Kid Cuisine sweepstakes, including a grand prize trip to Universal Studios Hollywood to meet Shrek
                      • General Mills for cereal (with in-pack premiums), fruit snacks, Go-Gurt, Green Giant, Betty Crocker and Bisquick
                        • Hallmark for party goods and greeting cards
                          • Hostess for themed packaging on 100-calorie packs and limited-edition "ogre green" filled Twinkies, as well as a microsite online where fans can play a daily online game for a chance to win a Flip MinoHD video camera and enter into the sweepstakes for the chance to win a grand prize of a "Happily Ever After Vacation"
                            • Langers for five SKUs of different juices, featuring Shrek on-pack plus a chance to get a free Shrek Forever After video game for Nintendo Wii and other Shrek-themed items
                              • Vidalia for film-themed packaging, recipes and in-school messaging promoting healthy eating with onions, as well as an online contest
                                • Vtech for new key hardware systems, as well as the launch of the character Shrek on the MobiGo and FLiP platforms
                                  • Ad Council/U.S. Forest Service for Shrek's appearance in TV, radio, outdoor and web banners in support of a PSA campaign titled "Reconnecting Kids with Nature"
                                    • Hewlett-Packard for a "Keep Forever Green" campaign that promotes environmentally friendly products, which launched on Earth Day on Amazon.com with additional placement throughout the month and includes events and in-store Shrek Experiences
                                      • Visa Signature for a two-for-one ticket offer to see Shrek Forever After, available through Fandango.com for Visa Signature Cardholders

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