Saks Fifth Avenue has revealed additional details for their Disney “Frozen 2” holiday collaboration.
The partnership exclusve to the New York City location will include a window display inspired by the movie, an in-store experience, a live performance by Idina Menzel and exclusive products.
"The holiday season is an important moment for Saks and gives us an opportunity to stretch our imagination," says Marc Metrick, president, Saks Fifth Avenue. "Each year we look for ways to entertain our customers and connect on an emotional level through meaningful experiences. Our collaboration with Disney is the perfect way to capture the joy of this time of year and we look forward to bringing this one-of-a-kind concept to all stores across the country and our digital platforms."
On Nov. 25, Saks will debut the collaboration with a show on Fifth Avenue. It will include Idina Menzel’s live performance along with a 10-story-tall theatrical light show and additional entertainment from a 50-person choir.
Product will include Frozen 2 fashion, accessories and gifts in collaboration with brands such as Converse, S’well and Roberto Coin. Exclusive limited-edition Anna and Elsa dolls will be available as well.
The main window display will be inspired by the aesthetic of the upcoming film. In addition to the main window display, each corner window of the store will offer pyramids of Ferrero Rocher chocolates.
Within the store itself will be the Disney's Frozen 2 Enchanted Forest Experience at Saks, an immersive experience through the enchanted forest featured in the film. The interactive experience will run from Nov. 26 to Dec. 24. Ticket proceeds will go to New York-Presbyterian Phyllis and David Komansky Children's Hospital. Tickets can be purchased online at Saks.com/Frozen2.