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March 26, 2021
“PG: Psycho Goreman” is now arriving at the Lester D’s Reel Diner chain in North America with a promotional kids’ meal program. Master licensee Plastic Meatball developed the program in conjunction with Crazy Ball, the production company behind the film.
Known for its movie-inspired décor and menu items, Lester D’s will offer a “Hunky Boy Reel Meal Deal,” which will feature a special kids’ meal in a collectible Psycho Goreman activity box for youngsters. Additionally, two 16 oz. collector glasses of the title character PG and his nemesis Pandora will be available for purchase with a beverage of the customer’s choosing.
“We were in the midst of developing a set of retro-inspired, fast-food style glassware for the overarching merch program and thought it would be funny to put the name of what we thought was a fictional restaurant from the film into the design,” says Mark Morse, president, Plastic Meatball. “When we learned it was a real chain based in Canada, we said, ‘we’ve got to do a full-blown program with these guys – kids’ meals, in-store standees, the works!’ – especially knowing how hard restaurants have been hit as a result of the pandemic.”
The Psycho Goreman tie-in will run at participating Lester D’s locations starting the first week of April and continue until stock runs out. For those fans who don’t live near a participating restaurant, a limited number will be available on the Plastic Meatball website.
“When the team at Plastic Meatball pitched us the idea of making this a real promotional program, our first call was to Lester D’s to see if they’d be open to it,” says Peter Kuplowsky, co-producer of “PG: Psycho Goreman.” “The second was to the crew to start prepping for a commercial shoot. Not only does the entire program align with the spirit of the film, but it also provides folks with a reason to give their patronage to restaurant we love in a difficult time.”
In addition to the Lester D’s promotional items, a full suite of Psycho Goreman products has been developed by Plastic Meatball, including a line of 3 ¾” action figures, t-shirts, puzzles and more. Fans can find those products and a limited quantity of the Lester D’s collector glasses at www.plasticmeatball.com.
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