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Peter Rabbit 2 Builds a Warren of New Licensing Partners

Peter Rabbit 2 Builds a Warren of New Licensing Partners
Penguin Ventures and Sony Pictures Consumer Products hop to new licensing deals ahead of the sequel to Peter Rabbit.

Penguin Ventures and Sony Pictures Consumer Products have announced a slew of new U.K. licensing partners for Peter Rabbit 2, the sequel to the 2018 feature film based on the “Peter Rabbit” series of children’s books.

Securing key licensees on behalf of Frederick Warne & Co.–the original publisher of Beatrix Potter’s “Peter Rabbit” –including:

  • Rainbow Designs (plush)
  • Whitehouse Leisure (plush)
  • World of Confections (sweets)
  • Solent (personal care)
  • Dinoski (ski and thermal wear)
  • Aykroyds & Sons (nightwear)
  • TDP Textiles (nightwear)
  • TV Mania (daywear)
  • DNC (homeware)
  • Puffin and Phidal (tie-in books)
  • Redan (magazines).

“There’s a huge sense of excitement surrounding Peter Rabbit 2 following the success of the first movie and the reaction from retailers and licensees has been incredibly positive,” says Lindsay Pearl, softlines category manager, Penguin Ventures. “We’re thrilled to have signed so many great licensees at this stage and we’re looking forward to catching up with our international agents and licensing partners at [Brand Licensing Europe] and meeting new licensees for Peter Rabbit 2.”

Moving globally, Columbia Pictures and Sony Pictures U.K.’s Peter Rabbit 2 will also be working with licensing partners in Japan, Australia and New Zealand with Jasnor and Showtime.

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