Peter Rabbit 2 Builds a Warren of New Licensing Partners

Penguin Ventures and Sony Pictures Consumer Products hop to new licensing deals ahead of the sequel to Peter Rabbit.
License Global

August 9, 2019

Peter Rabbit 2 Builds a Warren of New Licensing Partners

Penguin Ventures and Sony Pictures Consumer Products have announced a slew of new U.K. licensing partners for

Peter Rabbit 2

, the sequel to the 2018 feature film based on the “Peter Rabbit” series of children’s books.

Securing key licensees on behalf of Frederick Warne & Co.–the original publisher of Beatrix Potter’s “Peter Rabbit” –including:

  • Rainbow Designs (plush)
    • Whitehouse Leisure (plush)
      • World of Confections (sweets)
        • Solent (personal care)
          • Dinoski (ski and thermal wear)
            • Aykroyds & Sons (nightwear)
              • TDP Textiles (nightwear)
                • TV Mania (daywear)
                  • DNC (homeware)
                    • Puffin and Phidal (tie-in books)
                      • Redan (magazines).

                        “There’s a huge sense of excitement surrounding

                        Peter Rabbit 2 

                        following the success of the first movie and the reaction from retailers and licensees has been incredibly positive,” says Lindsay Pearl, softlines category manager, Penguin Ventures. “We’re thrilled to have signed so many great licensees at this stage and we’re looking forward to catching up with our international agents and licensing partners at 

                        [Brand Licensing Europe]

                        and meeting new licensees for

                        Peter Rabbit 2

                        .”

                        Moving globally, Columbia Pictures and Sony Pictures U.K.’s

                        Peter Rabbit 2 

                        will also be working with licensing partners in Japan, Australia and New Zealand with Jasnor and Showtime.

                        will also be working with licensing partners in Japan, Australia and New Zealand with Jasnor and Showtime.

                        Subscribe and receive the latest news from the industry.

                        Join 62,000+ members. Yes, it’s completely free.

                        You May Also Like

                        Loading..

                        Report

                        Loading..

                        This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.