Penguin Random House Children’s Celebrates ‘The World of The Snowman’ Milestones in Partnership with ODEON

Theatrical screenings of “The Snowman” and “The Snowman and the Snowdog” will be shown in U.K. theaters over the festive season.

License Global

October 27, 2022

1 Min Read
“The Snowman”
“The Snowman”Penguin Random House

To celebrate 40 years of “The Snowman” and 10 years of “The Snowman and the Snowdog” film adaptations, Penguin Ventures, the licensing and consumer products division of Penguin Random House Children’s, has partnered with ODEON to bring the films to cinemas nationwide this winter. 

The hour-long theatrical screening will offer families the chance to experience the magic of “The World of The Snowman” like never before, with a double feature of both film adaptions at ODEON theaters this festive season. The films are inspired by the late Raymond Briggs’ picture book, “The Snowman.” 

“Our partnership with ODEON is a perfect match and will allow families across the U.K. an opportunity to watch these beautiful animations on the big screen perhaps for the first time,” says David Sprei, commercial director, Penguin Ventures. “We have an incredibly engaged fanbase for ‘The World of The Snowman’ and our screening and experience business is a crucial way to ensure that we continue to offer immersive opportunities for families and friends during the festive season.” 

The theatrical re-release will be launched at ODEON Leicester Square, London, where celebrity families and U.K. influencers will be invited to attend an exclusive premiere event to promote the anniversary screenings across the U.K. Guests will be treated to foyer activities, followed by the double-bill screening. 

Related:Random House Children’s Books Expands the Franchise of Richard Scarry

This winter, Penguin Random House Children’s will be celebrating 10 years of friendship and fun with “The Snowman and the Snowdog” as well as marking 40 years of “The Snowman” animation. A series of special events and digital activations will occur for families and fans so they can celebrate with “The Snowman and the Snowdog,” wherever they are, this festive season. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like