Under the Pan-European deal, Turner has constructed a giant coloring wall that features characters from the upcoming film. On May 5 & 6 the broadcaster invited children to get creative and color it in, meet-and-greet a giant gnome, take photos with costumed characters and to compete for excusive giveaways.
Following the activation, Turner will place ads across its on-air and digital properties in the U.K., France, Italy, Spain and Germany. This includes a co-branded
Dangers of the Garden
promotion, which will feature gnome-themed games on the Cartoon Network games site.
“We’re delighted to be working with Paramount Pictures on this Pan-European campaign to support the launch of the all-new
film,” says Zara Peters, director, sponsorship and promotions, Turner. “This is the first time Turner has included events as part of their
is an action adventure film loosely based on Arthur Conan Doyle’s classic character Sherlock Holmes. The film follows Paramount’s 2011 film
Gnomeo and Juliet
and sees the couple turn to Sherlock Holmes to solve a case.
is set to debut in theaters across the U.K., May 11.
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