Paramount & Turner Solve the Case with Sherlock GnomesParamount & Turner Solve the Case with Sherlock Gnomes

Paramount Pictures has partnered with Turner for a series of promotional events and marketing campaigns to bring its new film Sherlock Gnomes to life.

Under the Pan-European deal, Turner has constructed a giant coloring wall that features characters from the upcoming film. On May 5 & 6 the broadcaster invited children to get creative and color it in, meet-and-greet a giant gnome, take photos with costumed characters and to compete for excusive giveaways.

Following the activation, Turner will place ads across its on-air and digital properties in the U.K., France, Italy, Spain and Germany. This includes a co-branded Dangers of the Garden promotion, which will feature gnome-themed games on the Cartoon Network games site.

“We’re delighted to be working with Paramount Pictures on this Pan-European campaign to support the launch of the all-new Sherlock Gnomes film,” says Zara Peters, director, sponsorship and promotions, Turner. “This is the first time Turner has included events as part of their promotional offering, and we’re excited to be working with Paramount Pictures to create bespoke experiences that reach kids in a variety of ways, from TV, to playing garden gnome-themed games on the Cartoon Network website as well as interacting with the stars from the film at our pop-up events.”

Sherlock Gnomes is an action adventure film loosely based on Arthur Conan Doyle’s classic character Sherlock Holmes. The film follows Paramount’s 2011 film Gnomeo and Juliet and sees the couple turn to Sherlock Holmes to solve a case.  Sherlock Gnomes is set to debut in theaters across the U.K., May 11.